Pacific Legal Technology Conference – Part 2
60 Marketing Tips in 60 Minutes
- Remember that “no” doesn’t mean “no, not ever”, it just means “not today” or “not this week”, etc.
- When developing material for a seminar, an article, etc., try to “touch one, use many times” to get more value out of it: turn an article into a seminar, a blog post into an article, etc.
- In the US, and presumably elsewhere, marketers have been known to purchase Adwords based on the specifics of a disaster within hours of the event so that law firm/lawyer websites will appear in sponsored links when people search for that news – may be in poor taste, but kind of smart thinking
Doing the Research: slaw.com and Other Legal Research Sites
- The dangers of relying on Google for statutes – Simon Chester (of Slaw fame) told a real-life example of a colleague who gave a client advice based on a statute from a page he found in Google: the act turned out to be several years old and had substantially changed, making his advice completely wrong. Lesson: Use QP Legaleze, eLaws, QP Source, etc.
- Altavista is vastly superior to Google for searching the contents of PDFs on the web.
- The dark web isn’t going away: 80% of Fortune 500 companies’ websites are unindexed