Good article on law firm SEO
Legal web guru (and, okay, my boss) Steve Matthews just published a really good article on law firm SEO over at Slaw.
Even if you’re not particularly interested in SEO, this is a great introduction to the concepts of natural/organic vs. paid search. It’s useful for anyone who wants to know what kind of effort is required to improve a website’s visibility and ranking within search engines. The section on building assets vs. renting space is especially thoughtful, I think.