It’s a weird feeling to see my generation being described over and over again in the current business and library literature.
Net Generation, Gen Y, Millennials, Echo Boom…there are a million names and the birth-year range is up for debate, but generally accepted to be anyone born about 1980 or after.
The people writing these articles are always at least a generation ahead of me or more, and it’s pretty disconcerting. As much as they try to understand “us”, they never quite get it. And it’s also sort of annoying to be pigeonholed and stereotyped with these strange backhanded compliments (”They’re amazingly creative! They’re incredibly innovative! But they don’t want to do any hard work! They have an inflated sense of entitlement!”) I don’t need to link to any of them. You know the articles I’m talking about.
These articles invariably describe the characteristics of this generation, then offer suggestions or warnings on what to do or what not to do to keep these people happy and productive. Now, I am probably quite different from someone who is ten years younger than me, but I’m tired of all these trite, generalized accounts. Similarly, a friend of mine (who’s one of the hardest-working people I know) told me she’s tired of being lumped into a generation that’s accused of not having a work ethic.
Here’s what I propose: stop worrying about whether we watch commercials on TV or read newspapers anymore. Don’t waste your time trying to identify and reinvent new marketing rules. Start considering your potential staff and future clients as people with varying skill sets and personalities, instead of demographical categories to be neatly plunked into. I know that the nature of market research is to generalize and identify trends, but I just can’t believe that all these assertions about Gen Y are all that useful.
I know plenty of people my age who couldn’t do up a basic Powerpoint presentation to save their life. Likewise, I know fifty-somethings who know that when they’re having a problem with a piece of software, they can Google it, and chances are, someone will tell them how to solve their problem.
I don’t know. Maybe I fall somewhere in limbo between two generations. Maybe I am mistakenly categorizing myself as a GenYer when I’m actually part of Gen X. I certainly don’t feel like a digital native. Anyway, these are just a bunch of things I’ve been thinking about for a while, and wanted to get off my chest.